Mr. McCafferty is Director of Client Services at National Market Measures, Inc., and serves as General Manager of Cleveland Field Resources. Before joining the company in 1985, he was an interviewer and field supervisor at Burke Marketing Research (Cincinnati, OH).

Mr. McCafferty has a B.S. in Marketing from Miami University of Ohio, with minor concentrations in Psychology and Economics. His MBA is from The Cleveland State University, with a concentration in Marketing. His Master's thesis focused on the use of advanced statistical techniques to measure customer satisfaction within manufacturing and services industries.

Mr. McCafferty has assisted a variety of manufacturing and service firms in designing and implementing customer satisfaction measurement and management. He works directly with clients on all aspects of studies, including design, interviewing, analysis, interpretation, and implementation.

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