Kurt Steigerwald
Managing Director Mr. Steigerwald is Managing Director of NMM
with direct responsibility for all qualitative research and oversight of the
Internet Services Group. He led the development of NMM's Internet research forum.
His marketing research knowledge includes over nine years of experience with Arthur
Andersen LLP where he held progressively responsible positions including an
executive-level role as Director or Marketing and Business Development for the Ohio
practice.
Mr. Steigerwald has a B.A. in
Communications with a minor in Marketing from The Cleveland State University where he also
received his MBA. Prior to joining Arthur Andersen, Mr. Steigerwald served as assistant
press secretary to George V. Voinovich's 1988 U.S. Senate campaign.
In addition to an extensive
marketing planning, marketing strategy, and sales management background, Mr. Steigerwald
has significant personal interviewing, programming and research design skills. He
frequently addresses business organizations and trade associations regarding the latest
industry trends including Internet-based research methodologies.
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