We will also post news and information that we find of interest.  The articles or white papers that we circulate among our staff will be the types of items you can expect to find. 

We have presented some of this information here for your review.  Please feel free to provide us with any of your insights or observations so that we can share them with others.

Obstacles to Buying a New Hand-Held Device
Likelihood to Purchase a New Product at Different Price Points
Strategic Opportunity Map – Health Care
New Product Development Norms
Perceived Price-Quality Relationships
What Drives Patient Satisfaction
Positioning a New Hand-Held Device
Price Testing/Price Sensitivity--Let the market set the price

Useful links:
What researchers should know about Do-not-call lists
CRM tools, techniques and strategies

Obstacles to Buying a New Hand-Held Device
The results of focus groups on a new electronic device that we tested among prospective users pointed to significant barriers to implementing the technology we were charged with testing.  This became known as the infamous "spider chart" at our client’s office.  Within three months, nearly all the members of this product development team had sought new opportunities within the company..  A coincidence?

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

Obstacles to Buying the Device Adobe PDF image

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Likelihood to Buy a New Product at 4 Prices
A simple chart that shows the effects of bringing out a new product at different prices.  In combination with norms and our new product model, we could estimate unit sales of the new product in a trial period using different advertising and distribution assumptions supplied by management.

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

Likelihood to Buy a New Product Adobe PDF image

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Strategic Opportunity Map for a Health Care Organization
A graph that pinpoints where Management should focus its attention to improve satisfaction scores.  Performance, on the horizontal axis, is measured directly; importance, on the vertical axis, is measured indirectly using correlation coefficients.  You can contact us to learn how we build this and the data and logic behind it.

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

Strategic Opportunity Map Adobe PDF image

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New Product Development Norms
A chart that shows where new products we've tested over the years fall in relationship to each other: the successes, the failures, and the ones that never make it to market.  This can be a handy guide to let clients know, in advance, how their new product stacks up against others. 

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

New Product Development Norms Adobe PDF image

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Perceived Price-Quality Relationships
This chart plots the brands in a market in relation to each other based on buyers' perceptions of "Quality" and "Price."  A tried & true technique for many companies, this can be a real eye-opener for brand managers that are new to research.

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

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What Drives Patient Satisfaction
Using statistics and intuitive sense – a rare combination, we think – this chart builds a model to increase Satisfaction and, thereby, build retention among patients of a health care plan.  It focuses Managers' attention on what's important and what they can control.

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

What Drives Patient Satisfaction Adobe PDF image

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Positioning the Device
An outcome of focus groups, this shows how much a new tech product should promise before it is rejected by the market.  Some new products should position themselves short of what they are capable of simply because the market feels threatened or will refuse to believe it.

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

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Letting the Market Set the Price
A methodology that has been around since the 1970s, this is useful for helping managers test their assumptions or in giving them insight if they don't know where to begin in setting price.

To view a larger version of this graph in Adobe Acrobat Reader, please click on this link:

Letting the Market Set the Price Adobe PDF image