It’s a great idea to you.  Maybe even to your friends, colleagues, coworkers or the investment community.  But what does the market think?

That’s where we come in.  We talk to users, buyers, browsers and even the imitators.  By capturing critical insight from your target market through a variety of methodologies including online market surveys, focus groups, personal interviews and detailed competitive assessments, National Market Measures is able to help you understand the potential for a site’s success, preferences of users or pitfalls that may await you.

Our process
Using a variety of market tested research techniques, we are able to help organizations focus their development efforts beginning at the early concept assessment stage.  We concentrate on gathering voice-of-the-customer information at four distinct phases of the development process to ensure that your technology and strategy decisions will work for you and your customers.

Case Studies

B2B Trading Site
An early entry into the B2B marketplace, this client was established to act as a trading community for a diversified group of manufacturers, distributors and construction companies.  Serving both the buyer and the seller, the site is funded by and partnered with one of the largest companies in the world.  In designing its site, targeting specific industries and setting sales and market penetration goals, management needed to work from more than anecdotal evidence.  Using a hybrid telephone/personal interview and web survey approach, detailed market information and needs helped focus development efforts and launch the site successfully.

Service Bidding Site
Working from the theory that small, one-to-two person trucking companies would be willing to bid on open jobs by a variety of transporters, this site needed to hear first-hand from owner-operators what they thought of the idea.  A series of focus groups helped identify barriers while determining that the concept could work if some of the technology and timing concerns were addressed.

Life Planning Site
A nationally recognized financial services company with an established offline brand looked to build its online presence while leveraging and supporting existing relationships with a site targeted to consumers.  Initial concept tests pointed to a wide-sweeping site that answered a variety of needs from financial planning to building family relationships.  Further testing helped focus development efforts.