Concept Testing

Usability Testing

Online Surveys

Strategic Support

Competitive Site Assessment

Online Focus Groups

Site Satisfaction & Performance

Conjoint Analysis

Viewpoint Forum






An innovator of online research methodologies, National Market Measures began working with leading companies in late 1994 to help them focus development efforts, energize their Web presence and understand online market dynamics.  Today our resources include a separate division of dedicated research professionals skilled in conducting research on and about the Internet. 

With a proprietary research platform – Viewpoint Forum – we gather customer information to guide strategy and technology decisions. We work with marketing executives, research professionals, online advertisers, programmers, designers and investors to evaluate a company’s Web presence or application before, during and after development is complete.





Building User Friendly Apps

Understanding  what users with widely varying technical skills want has become a critical piece of the development puzzle.  Learn more about our approach to usability testing.