| What do you know about
the people who visit and use your Web site? What keeps people coming back? Do
visitors understand how to use your site? How do you stack up against the
competition? Is your site Best-of-Class? If you have struggled with Web site traffic
and usage reports that are difficult at best to understand, then consider asking your
visitors for feedback.
Our turnkey approach enables you to
get feedback quickly, without worrying about who manages the details. We have
benchmark data so that you can compare your site's performance to others in important
areas such as Likelihood to Refer. (In viral marketing, users willingness to
refer others to a Web site is a critical performance measure.)
Whether you want to build a
technographic profile of your users or evaluate new development options, our process can
help you understand what users like about your site and want from your site.
Case Study
In evaluating a partnership with a high profile industry Web portal, our client wanted to
benchmark their site's performance against the portal to help in the negotiating
process. Through an Internet survey focused on the transactional nature of the
relationship, we were able to determine that our client was viewed as Best-of-Class when
compared with the Web portal. While the portal still offered value in terms of
traffic, our client was able to use this information as leverage in negotiations with the
portal site. |
