An early innovator of online survey methodologies, National Market Measures began working with several best-of-class sites in late 1994.    From password protected, by-invitation-only surveys to pop-up surveys on our clients’ Web sites, our Internet research professionals have experience in nearly every application.  Product and advertisement testing, site satisfaction, technographic profiling, usage patterns and online market assessments are just a few of the applications of online surveys.

Case Studies

Revenue Stream Assessment
In assessing the future of the company in a high traffic market segment, Management wanted to understand the implications of changing its revenue stream.  While the site was considered best-of-class by both the general market and its customers, its number one competitor captured more day-to-day traffic.  The implications of a change were wide sweeping.

A detailed survey of several alternative market offerings pointed management in a specific direction in reorganizing the site.  Changes resulted in overtaking the competitor and establishing itself as the site to beat in this high profile category.

User Satisfaction and Preference
A major business-to-business publication with dominant presences in several cities was evaluating the effectiveness of several publications companion websites.  Using pop-up survey methodology, invitations and advertisements, two companion websites were benchmarked against each other for use in future development.  Sales representatives also used the information to understand how to better sell advertising on the site.  Below is a copy of an ad that ran in one of the publications as part of the survey recruitment process.