| From small
private colleges to one of the nation's largest public universities,
NMM’s experience is deep. With three
PhDs on staff, two individuals who were tenured professors and a former
department chair, our research staff understands the nuances of operating in
an educational environment. Yet it is our experienced approach to
understanding the market and providing detailed insight and strategic guidance
that sets our team apart.
Alumni
Relations - Large Public University
Image Assessment - Hiring Professionals' Impressions
Community Presence - New President's Goals
Logo and Image - Marketing Materials
Website Effectiveness
Recruitment Process
Changing
Student Base
Adult and Part-Time Student
Needs
Course Curriculum Evaluation -- Minority Programs
Alumni Magazine and Promotional Materials
Alumni
Relations - Large Public University
Through
a series of focus groups with emerging affluent alumni, the development
department was better able to understand how to connect with this valuable
resource of dedicated alumni in launching an endowment fundraising effort.
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Image Assessment - Hiring Professionals' Impressions
Using
a combination of personal in-depth interviews and focus groups, the largest
employers in a major metropolitan area and growing mid-sized companies
provided their insight regarding the image of a large public university.
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Community Presence - New President's Goals
Prescheduled
face-to-face and telephone meetings with business and community leaders in a
one-on-one setting helped develop a deeper understanding of the general
perceptions of a University and its potential impact and role in the
community. The community leaders
were also asked to help define the objectives of a new President.
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Logo and Image - Marketing Materials
Using
online research and focus groups, new logo treatments and positioning
statements were assessed for a mid-sized, private College.
The research helped build a consensus between students, potential
students, faculty and key stakeholders as image and positioning messages were
developed.
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Website Effectiveness
With
the popularity of the Internet, high school students often start with a review
of a potential school’s website as part of their evaluation process.
NMM’s proprietary online research forum allows for quick assessments
and ratings of a website to determine the site’s effectiveness.
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Changing Student Base
To better understand its competitive position, a series of focus groups with
recruits, parents and guidance counselors were conducted for a small private
College. With a small number of
core competitors, the College was better able to understand the recruitment
process and its perceived advantages and disadvantages to help refine
marketing materials and recruiting approaches.
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Adult
and Part-Time Student Needs
As a small, all woman’s college faced shrinking enrollment, research helped
administration understand the potential impact of opening the college up to
men. An in-depth research process
looked at image, awareness and a variety of issues before, during and after
the transition to a co-ed environment.
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Web site and Application
Development
The assessment included an analysis of a small college program’s
approach. A series of creative
materials -- print, television and radio ads – were evaluated to help in
decision-making by an ad agency.
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Course
Curriculum Evaluation - Minority Programs
Course materials were evaluated during development of a minority studies
program. Evaluations were given during the early stages of course
development with follow-up research conducted three years later to help shape
the future of the program.
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Alumni
Magazine and Promotional Material Evaluation
Through a series of eight focus groups with alumni, patterns of participation
and preference for contact with the University were developed. In
addition, the alumni magazine was evaluated and compared to other publications
within the category.
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