The Role of Research in New Product Development
Our Approach
Case Studies

The Role of Research
New product or service development is the at core of nearly every business.  All companies conduct research of some type -- whether it's casual conversations with long time customers or more detailed market analysis involving statistically projectable data.  Without feedback from customers or the target market, you may be working solely on a hunch..

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Our Approach
National Market Measures works closely with new product development and marketing professionals to understand market dynamics and buyer preferences through a variety of methodologies.  These include product placement, category exploration, focus groups, in-depth interviewing, prototype design assessment, and price sensitivity testing.  All the research is custom developed to the situation and can include projections the likelihood that the product will succeed based on our proprietary new product development normative data. 

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Case Studies
A large electronics and consumer products company was in the process of developing an early version of the hand-held personal computer devices popular today.  Prior to launching the product into development, NMM tested the product with consumers using focus groups among prospective users.  The tests pointed to significant barriers to implementing the technology saving the company from costly manufacturing investments.

A small manufacturing and distributing company recognized the potential to develop an off-shoot of their most popular product.  With significantly higher product development and manufacturing costs, Management wanted to be sure the product would succeed while identifying a price that would be accepted in the market.  Through a series of tests with potential users, the product was determined to be very likely to succeed at the second of four price points.  Today the product is one of our client's most successful products.

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