| Effective product
evaluation with in-home testing What
are Product Placements
Why Use Product Placements?
Are Product Placements Right for You?
What is Product Placement?
Product Placements are a research technique that uses consumers to test products
in real life situations. Consumers are screened to closely resemble the target market for
a new product. These consumers use the test product the way they normally would, thereby
truly evaluating it.
The main benefit of Product
Placements is that the product used by consumers. Most products are evaluated anywhere
from a few weeks or longer. In that time, it is possible to get a more accurate look at
how the product will be used by consumers as well as how it will perform in that use. Product Placement Studies identify preferred
features and product strengths that can be used in positioning, but more importantly, they
can identify problems or weaknesses that can be remedied before production..
Back to top
What
are Product Placements?
Ø
Real situations –
There is no substitute for having consumers see, touch, and use a product first hand, the
way they would use the product if they bought it themselves.
Ø
Cost and time savings – –Testing products with consumers in real situations can save a great
deal of time and money by finding and fixing problems before final production
Ø
Initial
reactions and long term evaluations – National Market Measures
conducts two telephone interviews with each consumer.
The first gauges initial reaction to the product and identifies obvious problems,
if there are any. The second interview helps
to uncover problems that may not surface until the product has been used for a longer
period of time..
Back to top
Are Product Placements Right for You?
Product placements are the ideal technique if you are seeking real life reactions to a
new product. This research is both a
diagnostic tool to better understand how consumers will react to your product and also a
disaster-check for any problems either large or small.
Back to top
|
