| Taking the Pulse of
Your Investors – Understanding Shareholder Value
What are
Shareholder Surveys?
Why Use Shareholder Surveys?
Are Shareholder Surveys Right for You?
Case Study
What are
Shareholder Surveys?
One of the tools many companies have found useful in learning more about the issues
critical to their investors involves a high-level study of their investor base. Using statistically valid surveying methodologies
– including Internet and mail-based techniques – National Market Measures works
with public companies to provide information critical to the ever-evolving investor
relations and communication process.
Shareholder Surveys typically
examine issues such as preferred communication channels, Internet usage patterns,
ownership profiles, purchase/hold decision-making processes, perceived reliability and
quality of communication. National Market
Measures works with Investor Relations professionals to understand the issues of
importance to public companies, their officers and investor bases. Surveys are custom designed, implemented, compiled
and analyzed by experienced investment research professionals.
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Why Use Shareholder Surveys?
Ø
Taking the pulse of your investors –
Shareholder surveys help you uncover the perceptions and decision-making processes of your
investors. They are an ideal tool for gauging the effectiveness of company communications
and uncovering the factors that prompt investor behavior.
Ø
Flexibility – Shareholder surveys are used to
uncover a variety of issues. They can be
tailored to investigate any aspect of an organization, from the effectiveness of
communications to confidence levels in company management, in any industry.
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Are
Shareholder Surveys Right for You?
Shareholder surveys are most often initiated by Directors of Investor Relations and
outside Investor Relations consultants in every industry.
These studies allow companies to better meet the needs of their investors.
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Case Study
A
large publicly-traded company, working with a shareholder relations consultant, wanted to
gauge the credibility, timeliness and quality of the shareholder communication program. NMM implemented a mail survey to assess various
aspects of the communication to help Management identify its strengths and weaknesses and
improve reporting processes.
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