| One of the factors
that we believe distinguished National Market Measures is the importance we place on
quality telephone field interviewing and recruiting. Often viewed as a commodity within the
industry, we treat our field operations as an integral part of a project team.
Before a project is launched, our interviewers pre-test every questionnaire to ensure the
flow and wording will work in the real world. Our interviewers are counted on to
provide feedback during the pre-test stage and throughout a project so that the project
manager hears first-hand accounts of what respondents are saying.
Our staff of interviewers are a
unique and skilled group who take personal pride in delivering high quality. Like
all of our employees, they can participate in our tuition reimbursement program and can
qualify for full benefits. With CATI interviewing stations, off-site monitoring
capability and bilingual interviewing and recruiting skills, we believe a quality
interviewing and recruiting provides our clients with better information.
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